We Had Another Email Ready.
Then This Rainy Sunday Happened.
For today, we had already prepared another newsletter.
But this morning, on a cold and rainy Sunday in Bilbao, the workshop asked for something else.
Sergio came to the studio the way he often does on certain Sundays: to
spend time in the library corner, disconnected from the phone, the noise, and
the endless outside signal. Just reading. Thinking. Going back to books,
newspapers, magazines, and all the printed matter that keeps feeding the work
we do.
Because our space is not only filled with books about ArT Toys and art. It
also holds books about people, ideas, culture, psychology, business, history,
and everything else that helps you understand more, think better, and build
with more intention.
Today, one of those books was Start With Why by Simon Sinek.
The ritual was the usual one: open the book somewhere among the marked
pages, sit with a blank sheet nearby, take notes again, reread old thoughts,
and connect them to the project currently in our hands.
But then something else appeared.
At the beginning of the book, on one of those blank pages that often become
more honest than the printed ones, there were notes written in pencil years
ago. A fragment about identity. About being judged. About so-called maturity.
About not letting the group decide what should matter to you.
And that fragment still feels painfully alive.
Meanwhile, the people who stay loyal to what truly moves them are often
dismissed too quickly.
But maybe consistency is a deeper form of maturity than conformity.
That is one of the ideas beneath everything we do at Art Toy Gama.
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